Know Everything About Automated Content Moderation
User generated content moderation has risen in popularity becoming a fixture in many firms’ marketing efforts, whether its social media sharing from segments and sub, in-depth studies from bloggers, or simply a simple review from regular customers.
How is UGC moderation progressing? – Customers prefer user-generated content screening to branded online content moderation by an overwhelming majority (85%).
However, because customers can easily generate and distribute information, businesses have less influence over messaging. And one negative tweet can be enough to ruin a person’s reputation.
Categories: User Generated Content Moderation
There are various ways for your company to encourage user-generated content and include it into your entire marketing strategy. Among the most prevalent sorts of UGC moderation are listed below:
- Customer Reviews
- Customer Testimonials
- Social Media Posts
- Feature Sections
- Success Stories
- Case Studies
- Affiliate Promotions
Did you know? Before doing business with a company, 90% of potential clients study online reviews that’s one of the main methods of automated content screening.
Key Points:
1. Automated content moderation is not developed by the brand being pushed, which can really work in your favor as a company.
2. Online content screening companies make maintaining existing customers and followers as important as recruiting new consumers if you want to build your audience and convert leads into sales.
3. User generated content moderation that is unique and dynamic has the ability to connect with customers while also enhancing search engine rankings.
3 Common Risks Of UGC Moderation
There are hazards connected with releasing material made by members of your organization’s community, which savvy brands recognize.
Risks posed by users include:
1. Your brand is exposed to offensive content when unmoderated content is published in real time.
2. Unattended two-way interactions of automated content screening company can become offensive.
3. When user-generated content moderation spirals out of control, your brand suffers.
How can you keep inappropriate user generated content off your platform? – To filter UGC, use profanity filters, picture management, and video moderation, as well as live teams and AI. Automated content moderation is essential for making UGC moderation work for your organization or clientele.
Methods Of Content Moderation: Pros Vs. Cons
The 3 most common methods of online content screening involve using human moderators, artificial intelligence, or the hybrid approach.
| Fact | Human Moderators | Artificial Intelligence | Hybrid Approach |
| Pros |
|
|
|
| Cons |
training and supervision. |
|
|
Fact: Much of the world’s daily life shifted online when the Covid-19 pandemic began in March 2020, and it has stayed there ever since. This transformation leads to increases in the presence of user-generated content that is fraudulent, dangerous, or simply brand-damaging.
User Generated Content Moderation Statistics
Why Is It So Difficult To Moderate Content?
The large volume of user-generated content moderation and its exponential expansion as existing systems scale and new ones emerge add to the complexity of content moderation company. Companies lack the systems and technologies needed to keep up with the constant flow of information on the internet. Unlike the exponential growth of content volumes, online content moderation increases at a relatively slow linear rate. Furthermore, a content moderation profession is torturous and has negative emotional and mental repercussions on employees, leading to people quitting and content screening company closing their doors. While AI-powered computer vision algorithms are capable of processing and filtering large volumes of content with great precision, they cannot provide cultural or other context.
Conclusion
If it hasn’t already, your company should consider using user-generated content to promote its brand and stay competitive. However, along with this great marketing machine known as UGC comes the necessity for appropriate commercial online content moderation company policies to preserve your brand’s reputation, secure consumer protection, avoid risk, and promote online engagement for your company’s success and the benefit of your users. For more details, please read our blogs.
